Free website score card — DFW businesses

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Here's what a free speed check and audit looks like:

SAMPLE

FREE WEBSITE AUDIT

58/100 · D

This medspa's booking flow and homepage load slowly on mobile, likely costing new patient appointments daily. Three local competitors are outperforming this site on every measurable signal.

What we found

No click-to-call button on mobile

high impact

Mobile visitors can't call directly from the homepage — they have to find the number manually.

Page loads in 9.4s on mobile

high impact

Industry benchmark for medspas is under 2s. Every second of delay costs an estimated 7% of visitors.

Missing reviews schema markup

medium impact

Star ratings don't appear in Google search results — competitors with schema markup look more credible instantly.

// The Work

Radiance Med Spa redesign
MEDSPA

Radiance Med Spa

Coupon-led, template-pink, and five years out of date.

Editorial noir redesignSingle book CTAPress authority strip
Cornerstone Family Dental redesign
DENTAL

Cornerstone Family Dental

Cold blue template. Doctor buried. Reviews hidden in a sidebar.

Warm boutique paletteDoctor-forward heroTrust above the fold
Apex Air & Heat redesign
HVAC

Apex Air & Heat

All-caps chaos, six badge claims, and a coupon where the CTA should be.

Bold trade authorityEmergency bar urgencyLicense callouts above fold

Concept work — portfolio demonstrations

He took responsibility for the KAB brand, completely overhauled the website, and succeeded with almost no budget and a remarkably positive outlook on a very tight timeframe.

Noah Ullman, CMO — Keep America Beautiful

Tim is the total package: Concept, Design, Execution, Polish, Delivery. His positive attitude and witty humor were a constant pick-me-up to our team.

Nathan McCall, Pali Camp

Tim is one of the best creative directors I've ever worked with in my 13-year career. He does a great job pushing the boundaries beyond what clients often expect.

Isma'il Rashada, Loch Harbour Group / DHS S&T Directorate

Tim consistently delivers exceptional results. What sets Tim apart is not just his creative marketing expertise but also his outstanding communication and collaboration skills.

Helen Lowman, CEO — Keep America Beautiful

Tim's remarkable creativity is only matched by his collaborative attitude and his positive influence on our work environment.

Rick Ringel, Director — Ecrion Software

Ready to see what your site could be?
$1,500Flat fee, all in
2 wksDelivery time
300+Sites audited & scored
DFWLocally based

What's included

Everything you need. Nothing you don't.

A clean, fast, mobile-ready site that tells people who you are, where you are, and why they should choose you — in the first five seconds.

Up to 5 pages designed & built
Mobile-first design
Copywriting included
Email capture built in
Google Maps & SEO basics
2-week turnaround

Investment

$1,500

One flat fee. No monthly retainer. No surprises.

Book your free 15-min call →

No commitment. Just a conversation.

Tim Shephard

Who I am

A Creative Director.
Based right here
in DFW.

I've led campaigns reaching 11.9M people. Now I build websites for the businesses that make DFW run.

Keep America Beautiful — Senior Creative Director

Led national campaigns reaching 11.9 million participants across 20,000+ community partners

I've spent 20 years helping brands communicate clearly and connect with the people who matter most to them.

I'm based in the Dallas-Fort Worth area. I know this market. And I started offering flat-fee website rebuilds because I kept seeing great local businesses being let down by their online presence.

See my full portfolio →

Common questions

Things people usually ask.

What does $1,500 actually include?

Everything you need to launch: up to 5 pages designed and built, mobile-first layout, copywriting, email capture, Google Maps integration, and basic SEO setup. One flat fee, no monthly retainer, no hidden costs. You own the site outright when we're done.

What platform do you build on?

We build on the platform that best fits your needs and budget — whether that's a custom-coded site for full design control, or a user-friendly CMS like Squarespace for clients who want to manage their own content after handoff. We'll recommend the right approach based on your goals.

How does the two-week turnaround actually work?

Week one is design: you'll see a full homepage concept and give feedback. Week two is build and launch. It moves fast, so we ask that you're available to review and respond within 24 hours at each stage. Most projects finish on time when clients are.

Do I need to provide copy and photos?

No. Copywriting is included — I'll write the content based on a short intake form you fill out before we start. For photos, I'll work with what you have, source stock where needed, or let you know if professional photography would meaningfully improve the result.

What if I already have a website — can you just improve it?

Sometimes. If the foundation is solid, a targeted refresh may make sense. But in most cases, rebuilding from scratch is faster, cheaper, and produces a better result than patching an outdated site. The free audit will tell you which situation you're in.

Ready?

Let's build something your customers will actually trust.

Book a free 15-minute call. No pitch, no pressure.

Book your free call →

Flat fee $1,500 · 2-week delivery · DFW based